Pay-It-Forward Partner Program

Partner With Us. Build Your Career.

Bring us a lead — a film project, a commercial, a wedding, a corporate event, or a family celebration. Earn 7% of the profit margin on every project that closes.
Open to seasoned producers, independent creatives, entertainment newcomers, and anyone with friends or family who need event coverage. Zero fees. Zero costs. Ever.

Why This Program Exists

Too many brilliant creatives are stuck in day jobs that have nothing to do with what they trained for. And too many entrepreneurs can't afford the quality content that would actually build their brand.

The Partner Program is our way of fixing both at the same time. Independent professionals bring us leads, we deliver the work with professionals from that same network, and everyone gets paid for the thing they're genuinely good at.

Fewer unrelated day jobs. More exposure for entrepreneurs. More gigs for creators. Pay it forward — and get paid for doing it.

How It Works

Four steps. All contract-protected. No surprises for anyone.

01

Promote Craft

Share your unique partner link with people in your network who need video, photography, event coverage, or ongoing content.

02

Lead Comes In

When someone from your referral reaches out to Craft, our system attributes the lead to you — automatically, under contract.

03

We Close + Deliver

Our producers quote the project. If it closes, our professional network — including you, if you're the right fit — delivers the work at full rate.

04

You Earn 7%

You receive 7% of the project's profit margin, paid out after delivery and client payment. Direct deposit, Zelle, PayPal, or wire — your call.

Who This Is For

Any independent creative with a network. You don’t have to be a video person — just know people who need video.

Film & Commercial Producers

Already producing scripted work or commercials? Bring us the projects outside your current capacity — earn 7% on every close.

Videographers & DPs

Shooting weddings, corporate, editorial? Pass us the overflow — we deliver, you earn 7%.

Photographers

Clients asking for video alongside stills? Refer the video work, keep your relationship.

Editors & Colorists

Freelance post pros — refer the shoot, deliver the post yourself, double your value.

Composers & Sound Designers

Bring brand + commercial projects, score them yourself through the Craft network.

Writers & Creative Directors

Refer campaign + brand-film opportunities, stay on as the creative lead if you want.

Entertainment Newcomers

First step in the industry? It starts with introductions. Build your network while you earn — no experience required.

Friends & Family Referrers

Not in the industry? That's fine. A friend needs a videographer for a family event? A business owner needs an event film? Refer them — earn 7%.

Agencies & Consultants

White-label referrals welcome — we quote at partner rates and respect your client relationship.

One Important Note

Respect for the Role Is Non-Negotiable

This program exists to help creative professionals make a living in their craft and help entrepreneurs access affordable, high-quality content. Our producers, directors, DPs, editors, and crew come first — they're the reason clients come back.

Applications that come with extreme asks — demanding roles beyond the referral scope, pushing for commission above the agreed partner rate, inserting yourself into client decisions, demanding exclusivity, requesting free services, or any behavior that disrupts our professionals' work — are not considered.

If a seamless, respectful partnership sounds right to you — we'd love to work together.

The Partner Guarantee

Four promises, written in the contract.

7%

Of Profit Margin

Paid on every referral that closes. Transparent calculation — profit, not gross — written into the contract.

0

Fees or Costs

No signup fee. No subscription. No commission on our side. You keep 100% of what you earn, forever.

$0

Equipment or Delivery Risk

We handle production, delivery, revisions, and client payment. Your only job is the introduction.

1

Simple Contract

A clean, plain-English partner agreement protecting both sides. Signed digitally in minutes.

Frequently Asked

How is the 7% calculated?
7% of the profit margin on each closed project — not 7% of gross revenue. Profit margin = project price minus direct production costs (crew, gear, post, licensing, travel). The margin figure is itemized on your partner statement for every project you refer.
When do I get paid?
Partner commission is paid out within 15 days of the client's final payment to Craft Films LA. You pick the method — Zelle, direct deposit, PayPal, or wire — at signup.
Do I have to do the production work myself?
No. The core deal is lead referral only. However, if you're a professional in a relevant craft (video, photo, editing, sound, writing), you're also welcome to pitch yourself for the production work at full crew rates — in addition to the 7% commission.
What if the lead I refer goes dark or doesn't close?
No lead, no commission — but no cost to you either. There's zero downside. We only pay out when a project actually closes and the client pays.
Can agencies and consultants join?
Yes. We offer white-label referrals for agencies and consultants. We quote at a partner rate so you can mark up as needed, and we respect your client relationship — Craft never contacts your clients outside the project scope.
What happens if I bring a lead that turns into a multi-project client?
You keep earning 7% on every subsequent project they book for the first 12 months after the first close. After 12 months, we're happy to extend by agreement.
Where's the contract?
The full Partner Agreement is sent to you after your application is accepted. It's plain-English, roughly 4 pages, and covers lead attribution, commission calculation, payment terms, non-circumvention, and termination. Signed digitally.
Can I promote via social, email, or paid ads?
Yes — any ethical channel. We provide approved copy, imagery, and your unique partner link. Paid ads are allowed with brand-safety guidelines (no misleading claims, no bidding on Craft trademark keywords).
What does ‘respect for the role’ actually mean?
Simple version: the referral is the referral. Once we take over, our producers and crew run the project with the client. You get credit, you earn 7%, and we work hard to deliver — but we don't negotiate commission above the agreed rate, we don't let referrers override the creative team, and we don't accept applications from people trying to insert themselves into client decisions, demand exclusivity, or push unreasonable asks. If that framing works for you, you're exactly who we want to work with.

Ready to Partner With Us?

Let's Build Something Together

Apply in under two minutes. We review every application within 48 hours and send the Partner Agreement for review the same week.
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